Implementation of wireless terminals at farmers' markets: impact on SNAP redemption and overall sales.

TitleImplementation of wireless terminals at farmers' markets: impact on SNAP redemption and overall sales.
Publication TypeJournal Article
Year of Publication2012
AuthorsBertmann FMW, Ohri-Vachaspati P, Buman MP, Wharton CM
JournalAmerican journal of public health
Volume102
Issue7
Paginatione53-5
Date Published2012 Jul
ISSN1541-0048
KeywordsAgriculture, Arizona, Computer Terminals, Food Supply, Health Promotion, Humans, Marketing, Pilot Projects, Wireless Technology
Abstract

Although farmers' markets offer healthy foods for purchase, many lack the equipment necessary to process convenient, card-based transactions. We assessed the impact of providing wireless terminals to 5 markets on overall sales and redemption of Supplemental Nutrition Assistance Program (SNAP) benefits. Sales increased significantly at 4 of the 5 markets after implementation of the terminals, and overall sales increased above and beyond SNAP redemption alone. Implementation of wireless terminals may be important for improving the financial stability and accessibility of farmers' markets.

DOI10.1016/j.jand.2012.12.014
Alternate JournalAm J Public Health
PubMed ID22594725
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